NATURAL INGREDIENTS AND WELLNESS TECHNOLOGY

Author

Y.BHG PROF. DATO’ Ir. DR. ZAINI BIN UJANG
Vice Chancellor, Universiti Teknologi Malaysia
Address:
Office of the Vice-Chancellor
Universiti Teknologi Malaysia, 81310 UTM Skudai, Johor, Malaysia
Tel: (6) 07 55 30000   Fax (6) 07 55 79376
Email: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.

Proceeding

7th INTRACOM – 2nd ICBWI 2009

Date

23rd-26th July 2009

Place Held

PWTC, Kuala Lumpur

Organizer

Not Available

Sessions

Plenary 2

Topic

Not Available

Keyword

Wellness, homeostasis, natural ingredients, wellness technology

Abstract

One of the major issues in the 21st century confronting humankind is the issue of how to stay healthy and delay or prevent the onset of metabolic and chronic diseases.  Metabolic and chronic diseases still afflict a substantial percentage of modern human population despite the advances in medical and health care technologies.  Metabolic and chronic diseases create a long term financial burden to the nation as well as reducing the productivity and the quality of life.  In the recent years the wellness approach to health by mean of health promotion and disease prevention has been increasing in popularity.  It is a  fact that human health is closely related with wholesome nutrition, clean environment, physical and mental fitness. These factors in turn promote the attainment and maintenance of cellular homeostasis. Under cellular homeostasis our metabolic activities are at their optimum.  In this regard natural ingredients are known to play substantial role in promoting our wellbeing.  These include plants, animals, minerals, microbial as well as marine sources which are made increasingly available by using innovative processing technology.  These ingredients are formulated into wholesome natural and functional products.  In 2007 Euromonitor reported the global market for  herbals, food supplements, functional foods and other health promoting products is more than USD 550B.  In Malaysia the sale of vitamins and dietary supplement in 2008 was RM 1.07 B.  Health and wellness promotion is one of the fastest growing sectors and is expected to be the next trillion dollar industry.  The dramatic growth in the wellness industry has generated demand in new innovative wellness technology.  The integration and consolidation of a diverse technologies and scientific field including biotechnology, life sciences, bioengineering and traditional knowledge drive the growth this sector.  The applications of these technologies for the wellness sector in the development of functional foods, nutraceuticals, cosmeceuticals and natural products will be highlighted in the presentation.

Language

English