Application Technology and Development of Product for the Wellness Industry

Author

Mohd Roji S.
Universiti Teknologi Malaysia, Chemical Engineering Pilot Plant (CEPP), Faculty of Chemical
& Natural Resources Engineering, 81310 UTM Skudai, Johor
Tel: +6-07-5532502 E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

Language

English

Title

Application Technology and Development of Product for the Wellness Industry

Proceeding

Medicinal and Aromatic Plants Seminar (MAPS 2010)

Date

3rd August - 4th August (2010)

Place Held

Forest Research Institute Malaysia(FRIM)

Abstract

The wellness scenario is now apparent throughout the world and is associated with the importance of a balanced diet, recognition of the need for regular exercise, the introduction of workplace wellness programmes, and the introduction of new and alternative approaches to the treatment of medical ailments. As part of the wellness industry, we are most concerned with the health technology and development of healthy and safe products. Currently, most food products available in the market are treated and processed using different chemicals. With respect to nutritional contents, carbohydrates, proteins and fats may remain in acceptable amount but most of the important bioactive ingredients such as vitamins, amino acids and growth factors are usually lost during the processing. Moreover, many chemicals are also added as cheap food preservatives. The wellness concept is centred on the idea that mind, body, spirit, community and environment are inter-related and inter-dependent. Proactive self-control of health and homeostasis emerges as a leading tendency in current wellness approach. The global wellness market is currently dominated by USA, Canada, Japan and Europe. It comprises health-complementary products such as vitamins, dietary supplements and nutraceuticals. The market in Asia is led by Japan and China. Demand is fuelled by growing consumer awareness of diet-linked diseases, aging populations, advances in nutrition, increasing purchasing power and rising healthcare costs. Wellness industries have accelerated to become the next trillion dollar industry. The application of technology and development of product for wellness industry is expected to create value addition to food products, nutraceuticals, cosmeceuticals, healthcare and the industrial bioprocessing sectors. Wellness industry brings a new range of products and services intended for healthy individual. These are expected to make the individual more resistant to existing disease, healthier, look better emotionally and physically and reduce risk of developing chronic diseases. Therefore, there is a tremendous growing interest for wellness product development locally and globally.

Keywords

Wellness products; homeostasis; nutraceuticals; cosmeceuticals

Session

Session 3: Invited Lecture 8

Topic

Harnessing the Tropical heritage: Recent Advances in R&D and commercialization