Business Opportunities from this New Growth Area: Thailand, Asia and in the West


Kenneth M. Stevens


Traditional & Complementary Medicine Exhibition 2007 (TCME 2007), Putra World Trade Centre (PWTC), Kuala Lumpur, Malaysia




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The integration of holistic and traditional Asian healing therapies with modern medical modalities offers a number of business opportunities for the medical industry, the spa industry and entrepreneurs. The business factors which underpin the growing demand for the integration of these modalities is examined. The major business opportunities which are reviewed include: a) Integrating Asian healing therapies with spa and wellness practices in the USA, Europe and other ‘Western’ markets. b) Sourcing and exporting Asian wellness products c) Fulfilling the rising global demand for skilled holistic / wellness practioners d) Introducing Western therapies and products to increasingly wealthy Asian markets The Kingdom of Thailand has had many successes in transferring its traditional healing therapies and products to other countries. These practices will be discussed in order to highlight similar business opportunities which are available to other countries, practitioners and entrepreneurs.