Visiting the trade fair can also provide the exporter with valuable market information by attending educational seminars, trade association meetings, industry receptions, and by walking the show floor. Whether visiting or exhibiting, the natural ingredient producer should be prepared with professional printed materials in English language providing an overview of capabilities and a list of offerings. If the costs of trade fair exhibition are beyond the means of an individual ingredient producer, is may be possible to organize a cooperative exhibition including several producers under one umbrella, in some cases, partially organized or funded by the export promotion agencies in the country of origin or even by U.S. trade development organizations that may have funding available to cover expenses for producers to participate in study tours in the U.S. in order to meet potential buyers and/or to attend trade shows.
Relevant trade shows for suppliers of natural ingredients in the U.S. are the following:
- SUPPLY EXPO
Venue: Anaheim Convention Center, Anaheim, California USA
Internet: http://www.supplyexpo.com - SUPPLY SIDE EAST INTERNATIONAL TRADE SHOW AND CONFERENCE
Venue: Meadowlands Exhibition Center, Secaucus, New Jersey USA
Internet: http://www.supplysideshow.com/east - SUPPLY SIDE WEST INTERNATIONAL TRADE SHOW AND CONFERENCE
Venue: Venetian Hotel and Sands Exposition Center, Las Vegas, US
Internet: http://www.supplysideshow.com/west
To the contrary, according to the aforementioned CBI Market Surveys, EU importers of natural ingredients for cosmetics and/or pharmaceuticals do not have a favorable opinion of trade fairs as a means to promote suppliers from developing countries. Nonetheless, the CBI survey suggests that visiting or even participating in a trade fair in the EU can be an efficient tool for communicating with prospective customers. It provides more facilities for bringing across the message than any other trade promotional tool. It can also be an important source of information on market developments, production techniques and interesting varieties.[1] Important motives for companies visiting European trade fairs are:
- Establishing contacts with potential customers;
- Orientation on the European market
- Gathering information on specific subjects.
Relevant trade shows for suppliers of natural ingredients in the EU are the following:
- BIO-FACH WORLD TRADE FAIR FOR ORGANIC FOOD AND NATURAL PRODUCTS
Venue: Exhibition Centre Nuremberg, Germany
Internet: http://www.biofach.de - HEALTH INGREDIENTS EUROPE
Venue: Various European countries
Internet: http://www.hi-events.com - NATURAL INGREDIENTS EXHIBITION AND CONFERENCE
Venue: ExCel London, One Western Gateway, Royal Victoria Dock, London
Internet: http://www.ni-events.com - IN-COSMETICS
Venue: Various European countries
Internet: http://www.in-cosmetics.com - SANA: INTERNATIONAL EXHIBITION OF NATURAL PRODUCTS – NUTRITION, HEALTH, ENVIRONMENT
Venue: Bologna Fairground, Bologna, Italy
Internet: http://www.sana.it - VITAFOODS INTERNATIONAL
Venue: Palexpo Centre, Geneva, Switzerland
Internet: http://www.vitafoods.eu.com
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