Malaysian Diversity in Wellness Industry

Author

MR RAMZI ABU YAZID
Deputy Director
Research and Industry Development
Ministry of Tourism
Malaysia
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Language

English

Title

Malaysian Diversity in Wellness Industry

Proceeding

7th INTRACOM – 2nd ICBWI 2009

Date

24th July 2009

Place Held

PWTC, Kuala Lumpur

Abstract

In recent decades, Malaysia has gained recognition and prominence as a tourist destination. Its beautiful islands, lush green rainforests, cool highlands and culturally-diverse society have won over many hearts. Its warm sunny weather all year round, modern infrastructure and communications facilities, affordable cost of living, rapid economic development and safe environment, have made it all the more easier for visitors to choose Malaysia as their preferred holiday destination. In addition, Malaysia is now fast becoming a strong competitor in the global health and wellness market. Given the potential of health tourism as a foreign exchange earner, the government has taken a series of proactive measure to enhance Malaysia as a preferred health tourism destination.

While the entire country is very well connected with up-to-date, modern road, rails, and air and sea transportation systems, the country too has one of the best developed and quality medical and wellness facilities - both public and private. Malaysia has the unique advantage of cultural diversity that few countries in the region can offer. From Malay urut kampong and Indian Ayurvedic to traditional Chinese medicine and the indigenous medicines of the Orang Asli, you will find Malaysia offers a myriad of wellness programmes.

Keywords

Wellness Industry

Session

Symposium 2A-3

Topic

Regulations and Opportunities in Wellness Industry