Commercialization of Malaysia's Natural Resources & Intellectual Property

Author

Debraj Shome M D Anderson Cancer Center, Houstan TX, USA & Lee Khai Sheang   Department of Marketing, NUS Business School, National University of Singapore, Singapore. Email: This email address is being protected from spambots. You need JavaScript enabled to view it./ This email address is being protected from spambots. You need JavaScript enabled to view it.

Language

English

Title

Commercialization of Malaysia's Natural Resources & Intellectual Property- Trials, Tribulations & Solutions.

Proceeding

Medicinal and Aromatic Plants Seminar (MAPS 2008)

Date

21st October - 22nd October 2008

Place Held

The Legend Hotel, Kuala Lumpur

Abstract

While Malaysia has great institute and an excellent research oriented scientific community, the problem which seems to be faced by professors, institutions as well as the Malaysian companies seems to be the commercialization of existing research and intellectual property (IP) as well as the development of international brands and companies to sell products based on this research. This aspect cannot be neglected and is an integral part of Research and Development (R&D) as commercialization of technology actually gets R&D into the consciousness of the lay person. It is essential for developing and promoting a country's knowledge power both at home as well as overseas. This paper will deal with the some of the commercialization issues faced by Malaysian scientist which have been identified by our team and offer some solutions developed by our team. Our team has members with more than 50 man-years of experience in R&D as wells as in commercialization in the biotechnology and healthcareindustry both in Malaysia and in the Western world. we hope to be able to project via this paper exactly how commercialization and branding should occur so as to give Malaysia a distinctive competitive edge. Tropicale Sdn Bhd, located in Malaysia, deals with the licensing of intellectual property (IP) from established R&D institutes in Malaysia and the neighboring countries and their commercialization. This company is also performing R&D by establishing joint ventures with like-minded, credible and scientific Malaysian institutes & scientist and thus, aims at acquiring its own IP. Tropicale Sdn Bhd functions both in the business to business (B2B space and the Business to end consumer (B2C) space. The company ties up with extract suppliers locally as the sources of extracts, and also with Original Equipment Manufacturers (OEMs) with good manufacturing practices (GMP) in the processing and formulation of extracts to finished products.

Keywords

Commercialization; health & wellness; cosmetics products; Intellectual property; brand

Session

Plenary: Session 2

Topic

Think Global, Act Local: A New Paradigm In Malaysian Herbal Industry (Prof. Emeritus Dr. Abdul Latif Ibrahim-UNISEL)